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Born from a creative collaboration between entrepreneurs Julian Dunkerton and James Holder in Cheltenham, UK in 2003, Superdry is a British fashion success story.  Julian began his fo...

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Born from a creative collaboration between entrepreneurs Julian Dunkerton and James Holder in Cheltenham, UK in 2003, Superdry is a British fashion success story.  Julian began his foray into fashion with a clothing stall at the Cheltenham market. This evolved into the brand Cult Clothing, which sold vintage-looking, Americana inspired clothing in cities such as Cheltenham, Oxford, Birmingham and Edinburgh.  Meanwhile, James experimented with design and screenprinting, eventually founding the skatewear brand Bench.  When the two met, they quickly bonded over their obsession with product, progression and pushing boundaries. By combining Julian’s passion for incredible tailoring, high quality fabrics and vintage washes along with James’s love of typography and graphics, Superdry was born following an inspirational trip to Tokyo.

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Superdry Classic Fit Pique
S$38.94
S$69.79
-------51
44% OFF
Superdry Riviera Crop
S$56.24
S$100.85
-------14
44% OFF
Superdry Orange Label Slim Jogger
S$60.56
S$108.61
-------13
44% OFF
Superdry Orange Label Slim Jogger
S$60.56
S$108.61
-------26
44% OFF
Superdry Orange Label Vintage Embroidery
35% OFF
Superdry Peekaboo Palm Cami Top
S$34.59
S$62.03
-------12
44% OFF
Superdry Storm Ziphood
S$86.52
S$155.19
-------10
44% OFF
Superdry Rallie
S$64.87
S$116.37
-------3
44% OFF
Superdry Low Roller Vest
S$25.96
S$46.50
-------16
44% OFF
Superdry Hyper Core Runner
S$69.22
S$124.14
-------3
44% OFF
Superdry Hyper Core Runner
S$60.56
S$108.61
-------7
44% OFF
Superdry Superknit Sprint
S$86.52
S$155.19
-------3
44% OFF