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Born from a creative collaboration between entrepreneurs Julian Dunkerton and James Holder in Cheltenham, UK in 2003, Superdry is a British fashion success story.  Julian began his fo...

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Born from a creative collaboration between entrepreneurs Julian Dunkerton and James Holder in Cheltenham, UK in 2003, Superdry is a British fashion success story.  Julian began his foray into fashion with a clothing stall at the Cheltenham market. This evolved into the brand Cult Clothing, which sold vintage-looking, Americana inspired clothing in cities such as Cheltenham, Oxford, Birmingham and Edinburgh.  Meanwhile, James experimented with design and screenprinting, eventually founding the skatewear brand Bench.  When the two met, they quickly bonded over their obsession with product, progression and pushing boundaries. By combining Julian’s passion for incredible tailoring, high quality fabrics and vintage washes along with James’s love of typography and graphics, Superdry was born following an inspirational trip to Tokyo.

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Superdry Mila Oversized Graphic
S$36.50
S$60.38
-------52
40% OFF
Superdry Orange Label Urban Crew
S$59.42
S$105.62
-------1
44% OFF
Superdry Stripe Wrap
S$55.70
S$105.62
-------40
47% OFF
Superdry Premium Good
S$27.39
S$45.28
-------76
40% OFF
Superdry Crop Check
S$47.75
S$90.52
-------44
47% OFF
Superdry Funnel Rib
S$55.70
S$105.62
-------36
47% OFF
Superdry Zoe Nep
S$39.79
S$75.42
-------31
47% OFF
Superdry Pippa Button
S$36.50
S$60.38
-------32
40% OFF
Superdry Nyc Sport Double Pack
S$28.01
S$45.22
-------38
38% OFF
Superdry Weekender Luxe
S$37.36
S$60.38
-------1
38% OFF
Superdry Eyelash Lace Tank
S$43.46
S$67.87
-------1
36% OFF
Superdry Ticket Type Pastel
S$27.86
S$52.83
-------25
47% OFF